Jaime Borja has been part of the Pinar universe for some time, although often from behind the camera. Photographer, friend, and client, he is also responsible for some of Pinar's campaigns. Working alongside him is a luxury—not just for the results, which are great too—but for his way of seeing, of understanding what happens in front of the lens, and of making everything easier, more beautiful, and more fun.

Having him close by is, without a doubt, a stroke of luck.

In a conversation with Jaime, he shares his impressions and recommendations for the city of Madrid:

What is your favorite plan in Madrid?
A good breakfast at any of my favorite specialty coffee shops.

What should everyone know before coming to Madrid?
Its brutal corners and streets, the mix of traditional and modern, and the people. Here we welcome you very well and make you feel at home from the very first minute.

What influences your way of dressing and expressing yourself?
Straight cuts and fabrics with good structure and drape.

What's your favorite Pinar look?
La Paz overshirts and Portuguese Flannel shirts.